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Job Specification

WIC LACTATION CONSULTANT

DEFINITION

Under direction supervises the Women, Infants, and Children (WIC) 
breastfeeding peer counselor program; provides technical assistance, 
training, and up-to-date information regarding lactation management to 
support staff; manages critical lactation problems of pregnant women 
and breastfeeding mothers; does related work as required.

NOTE:  The examples of work for this title are for illustrative 
purposes only.  A particular position using this title may not perform all 
duties listed in this job specification. Conversely, all duties performed 
on the job may not be listed.

EXAMPLES OF WORK:

Responsible for identifying lactation problems, and develops and implements 
intervention plans to correct feeding difficulties in consultation with the mother.

Plans and leads discussion groups on breastfeeding and counsels individual 
women.

Provides follow-up assessments, including monitoring weight and health of 
the baby to ensure that both mother and child are healthy. 

Documents assessments and notes case progress; when necessary refers 
mothers to qualified medical professionals, the WIC Competent Professional 
Authority, a public health program in the community, or a social service agency. 

Communicates, collaborates, and coordinates services with partner WIC 
programs, and other health care professionals including, but not limited to, 
physicians, public health nurses, midwives, and other lactation consultants.

Supervises work operations and/or functional programs, and has responsibility 
for performance evaluations and for effectively recommending the hiring, 
firing, promoting, demoting, and/or disciplining of personnel.

Provides technical guidance to support staff.

Reviews client education literature for appropriate information, literacy 
level, and cultural sensitivity.

Keeps client information strictly confidential. 

Develops, prepares, and conducts in-service education programs (including 
breastfeeding promotion and lactation management) for support staff, 
agency staff, and affiliated programs. 

Leads staff meetings, and meets monthly with support staff to review 
caseloads.

Promotes public breastfeeding health goals.

Oversees pump loan program and breastfeeding helpline coverage, and 
applies established security procedures and guidelines for breastfeeding 
equipment. 

Assists with ordering of breastfeeding supplies and record keeping forms.

Attends breastfeeding workshops or seminars.

Will be required to learn to utilize various types of electronic and/or manual 
recording and information systems used by the agency or related units.

REQUIREMENTS:

CERTIFICATION:

Applicant will be required to possess a valid certification as a Lactation 
Consultant (IBCLC) by the International Board of Lactation Consultant 
Examiners. 

LICENSE:

Appointee will be required to possess a driver's license valid in New Jersey 
only if the operation of a vehicle, rather than employee mobility, is necessary 
to perform essential duties of the position.

KNOWLEDGE AND ABILITIES:

Knowledge of current principles and evidence-based practices of breastfeeding 
counseling and lactation management. 

Knowledge of the principles and practices regarding benefits of breastfeeding, 
barriers to breastfeeding, and effective strategies for increasing breastfeeding 
duration rates among culturally diverse populations. 

Knowledge of common lactation problems, including medical and physical 
conditions that may impede breastfeeding. 

Knowledge of the nutritional needs of infants and nursing women. 

Knowledge of the principles and practices of employee supervision and training.

Ability to identify medical problems or other common barriers to successful 
breastfeeding. 

Ability to establish and maintain effective working relationship with others. 

Ability to supervise, assign, review and evaluate the work of the support staff. 

Ability to train staff in breastfeeding support, effective communication skills 
with clients, and work assignments/procedures.  

Ability to oversee the maintenance of records.

Ability to conduct interviews to gather needed information.

Ability to utilize various types of electronic and/or manual recording and 
information systems used by the agency, office, or related units.

Ability to read, write, speak, understand, and communicate in English 
sufficiently to perform duties of this position.  American Sign Language 
or Braille may also be considered as acceptable forms of communication.

Persons with mental or physical disabilities are eligible as long as they can 
perform essential functions of the job with or without reasonable accommodation.  
If the accommodation cannot be made because it would cause the employer 
undue hardship, such persons may not be eligible.


This job specification is applicable to the following title code:
Job
Spec
Code
VariantState,
Local or
Common
Class of
Service
Work
Week
State
Class
Code
Local
Class
Code
Salary
Range
Note
09055LN N/A06-

This job specification is for local government use only.
Salary range is only applicable to state government.
Local salaries are established by individual local jurisdictions.

5/17/2014